In spite of historically low interest rates and pricing that hasn’t been seen in more than a decade, the real estate recovery remains extremely fragile.
Opinions may vary as to why, but it is generally believed to be the result of limited credit, which in turn limits the number of potential buyers. In order to attract those same buyers, sellers and their agents must continually experiment with new and innovative ways to direct buyers to their properties
Over the past decade, innovation was all about technology as the real estate industry shifted from a work harder to a work smarter mentality. Today, however, it’s more about taking what you do professionally and creatively reconfiguring it to create a sales program, which reaches out to new markets and untapped customer bases.
Hopefully the end result will be more sales.
One such innovative real estate sales program was recently rolled out at Hammock Bay Subdivision in Freeport (www.hammockbayfreeport.com), where the purchase of a new home can include the prepaid cost of a college education. The proposed plan, which is the brainchild of Destin real estate developer Jay Odom, is designed to help families achieve two fundamental goals — home ownership and education for their children.
“We are convinced that there is a strong and direct connection between education and the quality of community life, and we want to help families fulfill their dreams by expanding on that connection,” says Odom.
During the recent recession, the dream of home ownership has been dashed as many families have depleted their savings just to get by. Odom believes this program, which does have certain limitations, will provide a path to home ownership by filling a void in the personal finances of many potential buyers.
The cost of such an education generally ranges in price from $27,000 to $45,000, according to the information provided by the Florida Prepaid Education Program.
“By offering this program, we feel that we are not just selling someone a home but we are bridging the gap to the community of the future today through a commitment to enhancing every aspect of the community lifestyle including nature, the environment, health, sports and just plain relaxation,” Odom said.