If you’re looking to sell your home in 2018, you know the basics. Improve your curb appeal, make sure the house is clean, update what you can. What you may not have considered is not just tidying up and decluttering your home, but actually staging it.
Staging, or preparing your residence for sale to make it appealing to the majority of potential buyers, increases your chances not only to sell quickly, but to sell for a higher price. According to a 2017 survey by the National Association of Realtors, a majority of real estate professionals believe staging increases the sale price of the home anywhere from 1 to 15 percent! Staging is more than just decorating. It means choosing props, moving or removing furniture that makes the space look cramped, and creating focal points in the main living areas.
When a prospective buyer visits your home, you want them to get a feeling of 'Wow!" when they enter. Done right, staging will help them imagine their ideal life in your home - elegant dinner parties in the formal dining room, laughter-filled family gatherings in the kitchen, kids’ slumber parties in the loft. They may not notice each detail of color coordination and perfectly placed props, but will take away an overall positive impression of a cozy, inviting home that could be theirs. Well-done staging gives the buyer a sense of potential possibilities and inspires them to dream of what living there would be like. You want the perfect combination of comfort and sophistication.
Staging a house goes beyond just painting and cleaning. It takes your home to the next level by making it appear bigger, brighter, better, and accentuating the positive aspects of the property. Start by looking at your home critically, through the eyes of a stranger. What's the best feature of each room and how do you call attention to it? What are the negative aspects of the space? Is there a way to eliminate or minimize them? What are the feelings you want a buyer to feel as they move through your house? What can you do to evoke those emotions?
Complete staging of vacant homes is a growing trend, but sellers are also starting to study and learn about “partial staging” where they freshen up the home’s existing look and mix in some new items with existing pieces. Thanks to the internet, even first-time sellers can study home design and real estate sites in order to learn different ways they can make their home appear professionally decorated and ready for a new family.
In the past, it was advised to make the home as neutral as possible, but as Nicole Kennedy, a home staging expert in Piedmont, CA tells us, “Staging is becoming a bit more personal and less stale than it has been in the past. It used to be standard to remove all family photos and personal items from the house, but today’s buyers prefer to see a house with a little personality. They want to see a ‘real’ house that they can imagine themselves in and small, personal details that create an aspirational image can help reach buyers on an emotional level.”
Here are three hot trends to incorporate into your staging strategy without incurring too much expense: LVT, or luxury vinyl tile, is fast becoming the most popular flooring option, at least on the main floor. It’s durable, affordable, and adds a clean, high-end look while still being neutral enough to appeal to a wide range of buyers. In the kitchen, don’t fall for the hype around quartz countertops. Granite is still the most popular look and won’t be going out of style anytime soon. Lastly, don’t shy away from a touch of glamour with metallic touches and room accents. HGTV and home design magazines have popularized this look and brought it to the mainstream.
One thing that never goes out of style is having a trusted team to guide you through the closing process. Even if you have sold a home in the past, 2018 brings new tax laws, title rules and guidelines that require navigation as you make your way to signing on the dotted line. Setco Services has professional, local title agents that will work with you and custom tailor a closing plan that fulfills your unique needs.
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